About Us

ASL is proud to be the largest Referred IP Firm Network in ASIA. After more than 10 years of operation, ASL is ranked as the top tier IP Firm for years by Legal500, AsiaLaw, WTR while our partners are all ranked by Legal500.

    • We have been known with three significant commitments:
      • 1st Commitment to IP Firms partners in different countries: our IP Partners give us one case and we shall get one case back.
      • 2nd Commitment to our clients: Budget saving to clients’ IP protection from 15% to 35%.
      • 3rd Commitment between our IP Firms: Better services and lower fee .

       

      Legal500: “ASL Law is notably active in trade mark matters, with expertise in prosecution, enforcement, and registrations. It also handles patent applications and litigation. In addition, other areas of expertise relate to industrial designs and copyrights. A significant portion of the firm’s work has a cross-border dimension, particularly in relation to other ASEAN countries.” 

       

      Dual goals in ASL’s intellectual property services

      We understand that it is necessary to come up with a business model that ensures the position/reputation of IP Firms and at the same time still aims at the very important goal of clients: quality must be improved and costs must be optimized.

      Clients should focus on creativity, let ASL take care of optimal IP protection.

      Especially in the context of globalization, it is very common that clients needs to register intellectual property (inventions, industrial designs, trademarks) and maintain intellectual property rights in many different countries around the world at the same time. So ASL’s goal is that the clients just makes a request, ASL will be able to immediately deploy intellectual property services in many different countries. Currently, the number of countries that ASL can support Clients is up to more than 72 countries.

      How does ASL choose IP Firms partners in different countries?

      In addition to having offices in several countries, for more than 10 years ASL LAW has continuously reviewed, screened and selected IP Firms Partners in different countries. Our IP Firms Partners must ensure the following criteria:

      + Has a development history of > 7 years;

      + Be ranked by at least one legal ranking organisation (We prioritize IP firms ranked by: Legal500, AsiaLaw, WTR, IAM, Chamber, Ipstars);

      + Have a good fee policy for partners;

      + Have a Partner who is directly in charge of the work for our clients;

      + Follow the 24-hour response rule;

      + Have an IP management software system;

      + Over 85% of clients give good feedback on the service (annual Client survey);

      + Give priority in sending cases to other IP Firms in ASL’s IP Firm Partners network.

      How does ASL prioritize sending work to IP Firms that work with ASL? 

      • Level 1 priority: we prioritize sending cases to IP Firms Partners who have been carefully selected in advance;
      • Level 2 priority: we give priority to sending cases to IP Firms that have sent cases to ASL.

    How to become ASL’s IP Firm Partners to receive Level 1 Priority?
    ASL maintains a policy that a country has more than one IP Firm partners at Priority Level 1 and limits it to a specific number to ensure ASL has enough work to transfer to IP Firm Partners at Priority Level 1. Therefore, , if other IP Firms find that they meet ASL’s criteria, they can proactively contact ASL for due diligence by our BOD.

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